BBC’s existentialist website “Your life on Earth” puts your life into perspective.

Have you ever wondered how many times your heart has beaten since you were born (1 billion), how many generations of house flies have birthed since then (18,648), how many major earthquakes have there been (385) or how much the Antarctic ozone hole has increased (21 million km2)?

Well, BBC’s stylish new website “Your Life on Earth” will tell you all this and a whole lot more. 


I’m a sucker for both statistics and random trivia, and to have so much of it put into perspective while using my birth date as reference totally tickles the more existentialist fibres in my body.

The fact that the website is beautifully designed, completely responsive and as fun as it is insightful only adds to the experience.

Highly recommend it.



“100 McDonald’s Moments” or “How to do Testimonial Campaigns Online”

I’ll just go right ahead and say it: I looooooooooooooooooove McDonald’s. 

I know it’s probably not very healthy, and that it might be mainly comprised of petrol-based produce or something, but I just don’t care. Now and again, I just love to binge on some good old burgers and fries.

The brand however, really doesn’t do much for me in terms of marketing and advertising. Never really got the charm of Ronald McDonald and his band of misfits, not even as a kid, and the recent re-positioning campaigns in Europe, with green gradually replacing red and a huge emphasis on how natural and healthy their ingredients are, really doesn’t make me feel any less guilty for munching on 5 hamburgers and 3 orders of fries for lunch. In Portugal, there have been a few efforts to do something different with the brand on digital terms, but it never really clicked.

Now, McDonald’s UK decided to share “100 McDonald’s Moments” shared by their own fans.

100 Mcdonalds Moments

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