BBH Singapore hits the ball out of the park in its new ad for IKEA, spoofing Stanley Kubrik’s masterpiece The Shining in a beautifully directed video that recreates Danny’s cycling through the halls of the Overlook Hotel in an apparently deserted and darkened IKEA store.
The pay-off is that the store is now open until 11pm every night, thus allowing its shoppers to buy colourful plastic trinkets and Scandinavian metal-band sounding furniture late into the night. It might not be the most creative of concepts, but the execution is flawless and the several blink-and-miss details scattered along the video, including the silly pun at the very end, hit the spot for us Kubrik fans.
Hello. Have you ever heard of the Dollar Shave Club? Neither have I.
But apparently it’s big enough of a thing to be trolled by yet another beard-centric entity that lets you order shaving paraphernalia from the Internet.
I give you, the Thousand Dollar Shave Society.
The gist of the thing is that one is a cheap club that sells razors for less than 10 bucks while the other is a premium society that offers a luxury shaving kit that apparently includes a brush made of badger fur and a razor made of stag antler.
While the Dollar Shave Club is the real deal, I’m not entirely sure how serious its expensive counterpart is. The thing is, I don’t really care. The video is witty, brilliantly scripted, competently acted and well directed, creating an absurdist piece of fauxdvertising (or not) which really struck a nerve with me. The “And Presto! You’re ready to make babies… on purpose” line in the end really seals the deal with me.
I’ll still never order a thousand dollar shaving kit, though.
I like videogames. A lot. Really, quite a lot.
But sometimes, more often than I’d like to admit, they drive me completely bonkers with frustration.
Now BuzzFeedPop has boiled down some of these infuriating moments in an awesome video aptly titled “The 50 Most Frustrating Moments In Videogames” and I have to say, I’ve been through A LOT of them.
It’s an amusing little video and it sure brings out some cherished, and not so cherished, memories.
So, if you’re a videogame nut like me, watch it, like it, share it.
I admit that the Terry Crews starred Old Spice commercials and campaigns are a clear case of “love it or hate it“.
But ever since that amazing interactive video on Vimeo I am definitely on the “love it” camp.
The unashamed silliness of the script and the so-over-the-top-it’s-hit-the-stratosphere-by-now delivery by Terry hit the mark every single time.
If you don’t believe me, just dedicate three and a half minutes of your life to this video.
I’m not the emotional type. Not by a long shot. And I don’t usually fall for this type of heart-warming artsy videos. They’re just not my cup of tea. But the sheer honesty and simplicity, as well as the technical prowess, of Tatia Pilieva’s First Kiss completely got to me.
Also, I’m pretty sure some of these couples went straight home after the shoot. Or at least I like to think they did.
Dreams do come true:
Have a nice weekend and a great vacation, if that’s the case.