In a very helpful and insightful chart, WikiBrains shows us that Whatsapp and Facebook are the leading Instant Messaging platforms in most countries, thus surprising exactly no one.
Also not surprising at all: Line rules in Japan, Greece, the Ukraine and Mother Russia still think Vibe is hip, Hangouts is nowhere to be seen and the 1.3 billion Chinese using something no one else has ever heard about.
So by now you all know that Facebook has bought Whatsapp for a few billion dollars.
This is definitely big news, but not exactly surprising.
While other companies go around buying every other app or start-up they come across, Facebook has been following a disciplined mixed strategy of in-house development and big market-shaking acquisitions when it comes to the mobile market. On one hand, they released Pages, their own Messenger with its infamous chat-heads and most recently Paper, their would be Flipbook-killer; while on the other they dropped 1 billion dollars on Instagram in 2012 and now a jaw-dropping 19 billion dollars on Whatsapp, by far the biggest player in the instant messaging market.
This goes to show that despite all the rumours and studies going around, Facebook isn’t going anywhere any time soon.
For once Facebook is being pretty straightforward about their approach to business. As in, “Yes, we’ve cut your organic reach because we want more of your money.”
As reported by AdAge, a three page document sent out by Facebook to its partners clearly states that “We expect organic distribution of an individual page’s posts to gradually decline over time” and that the solution is simply to spend more money on promoted posts and social ads “to maximize delivery of your message in news feed.”
Now ain’t that nice.
If you’ve tried to publish anything on Facebook today, chances are you’ve come across this little fella:
Apparently, Facebook isn’t allowing any posts and some people are even complaining about not being able to like or comment on other people’s posts.
However, I have seen a few posts published in the last hour so I’m guessing this isn’t as universal as Mashable is reporting.
I’ve been trying, and failing, to post anything for the last 2 hours. How about you?