Hello. Have you ever heard of the Dollar Shave Club? Neither have I.
But apparently it’s big enough of a thing to be trolled by yet another beard-centric entity that lets you order shaving paraphernalia from the Internet.
I give you, the Thousand Dollar Shave Society.
The gist of the thing is that one is a cheap club that sells razors for less than 10 bucks while the other is a premium society that offers a luxury shaving kit that apparently includes a brush made of badger fur and a razor made of stag antler.
While the Dollar Shave Club is the real deal, I’m not entirely sure how serious its expensive counterpart is. The thing is, I don’t really care. The video is witty, brilliantly scripted, competently acted and well directed, creating an absurdist piece of fauxdvertising (or not) which really struck a nerve with me. The “And Presto! You’re ready to make babies… on purpose” line in the end really seals the deal with me.
I’ll still never order a thousand dollar shaving kit, though.