IKEA screams REDRUM in new Halloween ad.

BBH Singapore hits the ball out of the park in its new ad for IKEA, spoofing Stanley Kubrik’s masterpiece The Shining in a beautifully directed video that recreates Danny’s cycling through the halls of the Overlook Hotel in an apparently deserted and darkened IKEA store.

The pay-off is that the store is now open until 11pm every night, thus allowing its shoppers to buy colourful plastic trinkets and Scandinavian metal-band sounding furniture late into the night. It might not be the most creative of concepts, but the execution is flawless and the several blink-and-miss details scattered along the video, including the silly pun at the very end, hit the spot for us Kubrik fans.

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Unloved ad is lovely

I don’t usually care much for long drawn-out TV ads that rely solely on a final shocking twist like some sort of miniaturized M. Night Shyamalan flick with a pack-shot, but this ad is pretty amazing. 

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Holy splits Batman! This Volvo ad featuring Van Damme is stunning.

I really don’t have anything to ad to this. The most epic of splits.

Over 8 million views and counting. This is how Virals are born.